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A comunicação da marca das cadeias hoteleiras através de seus sites: proposta de um modelo de gestão

Authors : Ana Castillo; María Victoria Carrillo-Durán; Gemma Luengo-Chávez

Subjects: España; Delphi method; marca

Source: Palabra Clave, Volume: 22, Issue: 2, Article number: e22211, Published: JUN 2019Universidad de La SabanaIntellectum Repositorio Universidad de La SabanaRepositorio Universidad de la

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